Job Description

Pink Lily is a leading fashion retailer that delivers on-trend, affordable styles for women across the US. We empower women to feel confident and beautiful by offering a curated collection that reflects their lifestyle and individuality.

To support Pink Lily's next phase of growth, we are seeking an experienced and results-oriented  Sr. Manager of eCommerce to drive the expansion of our business. Reporting to the VP Marketing, this is a high-impact, hands-on role where you will leverage your expertise in direct-to-consumer digital merchandising drive conversion through optimized customer experience.

Personal Characteristics:

• Strategic: You are a visionary leader who can craft and communicate an inspiring strategy, then translate it into an actionable plan to drive results.
• Customer-Obsessed: You have a deep passion for understanding your customer and ensuring they are at the heart of all decisions.
• Data-Driven: You use data and analytics to inform priorities and make decisions, ensuring maximum impact.
• Entrepreneurial: You’re a self-starter who thrives in ambiguity, leading by example and embracing challenges with enthusiasm.
• Collaborative: You naturally connect with others and excel at working cross-functionally to drive results.
• High-Energy: You are an optimistic, resilient leader who motivates teams with your infectious enthusiasm and forward-thinking attitude.

Responsibilities:

eCommerce Management

• Partner with VP to ensure delivery of key objectives including conversion, AOV, site performance and customer experience.
• Develop and manage the eCommerce roadmap and budget, ensuring optimal allocation of resources towards high-ROI activities.

Digital Experience Optimization & Operations

• Develop and execute site strategy and optimization roadmap, focused on continual testing and implementation of enhancements across the end-to-end user experience to increase conversion, basket size, and retention.
• Ensure the website is optimized for organic search (SEO) and performance marketing by refining taxonomy, navigation, product categorization, landing pages, and product content to drive conversion and sales.

Data-Driven Decision Making

• Utilize standard measurement tools (Shopify, GA4, Power BI, ad platform reporting) and advanced analytics to analyze performance and customer behavior.
• Own testing roadmaps and conduct and track in-depth A/B testing on landing pages, and conversion funnels to drive continuous improvement.

Collaborate on Planning and Execution

• Partner with cross-functional teams, including merchandising, creative, and product, to plan and execute a site experience that resonate with target audiences.
• Align site merchandising efforts with broader seasonal campaigns, ensuring consistent brand messaging and a cohesive customer journey across all touchpoints.

Minimum Qualifications

EDUCATION & EXPERIENCE:

• Bachelors degree required; MBA strongly preferred 
• 7+ years of experience direct-to-consumer e-commerce businesses at scale (high transaction volumes and large/complex product catalogs, preferably >$50M in sales)
• 5+ years digital product or site merchandising experience. Experience with Shopify is a plus.
• 5+ years SEO experience.
• Fashion or other consumer trend driven vertical strongly preferred.
• P&L ownership experience strongly preferred.
• Proven success managing teams and external vendors and partners such as agencies to accomplish goals.
• Proven success working with cross-functional partners.

Pink Lily offers a complete benefits package including medical, dental and vision insurance, 401(k) with company match, paid time off, and clothing discounts.

Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran

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