Job Description

Job Description

Job Description

Simple Mills is a rapidly-growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie .

The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This. Our products have been featured in a wide array of top publications including Vogue, Women's Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!

Role Description

As Sr. Director of Club Sales , you’ll own the end-to-end strategy and execution for the club channel. You will serve as the face of our brand to Costco, Sam’s Club, and BJ’s , driving revenue, execution, and launching innovation in one of the most competitive retail environments. You’ll lead account planning, sell-in, cross-functional coordination with operations, and trade spend management, all while bringing our brand’s mission to life in a format built for scale.

You will report to the Head of Sales.

What You’ll Do

• Define & execute the club channel strategy (Costco, Sam’s, BJ’s), including new listings, assortment, product innovation (SKU/pack formats) collaboration, and omnichannel go-to-market.
• Own full P&L responsibility for the club channel: revenue, trade & promotional investment, margin and deduction management, cost control, and forecasting.
• Develop compelling, data-driven business cases rooted in category, shopper, and syndicated data; blend analytics with storytelling to influence senior buyers.
• Build and drive the promotional & trade calendar, including seasonal planning, in-club activations, and digital extensions.
• Partner cross-functionally with Supply Chain, Operations, Finance, Marketing, and R&D to ensure flawless execution in supply, packaging, merchandising, and delivery.
• Lead broker and trade partner relationships, setting expectations, monitoring performance, and aligning channel goals.
• Monitor competition and shopper trends; proactively adjust strategy to stay ahead.
• Represent the customer voice internally, escalating key issues, ensuring expectations are exceeded, and driving customer-centric solutions.
• Lead quarterly business reviews with club partners and maintain performance dashboards to drive operational excellence.
• Build and mentor high-performing teams, including indirect partners, fostering growth and accountability.
• Perform other duties as assigned

Requirements

• Bachelor’s degree required ; advanced degree a plus.
• 10+ years of progressive experience in CPG sales, with deep success in club/wholesale/warehouse channels (Costco, Sam’s, BJ’s).
• Demonstrated track record of growing large accounts in club: securing listings, scaling distribution, and driving incremental revenue/profit.
• Proven P&L ownership with expertise in trade investment optimization, forecasting, margin management, and deduction control.
• Advanced negotiation skills and experience closing large contracts, securing merchandising & promotional support.
• Strong analytical mindset , syndicated data, POS, shopper insights, inventory & forecast metrics, KPI dashboards.
• Executive presence & communication skills: confident presenting to senior buyers, C-suite leaders, and internal stakeholders.
• Experience managing teams and indirect partners (brokers, distributors), with a strong track record of talent development.
• Deep understanding of supply chain, operations, packaging, and merchandising constraints in club execution.
• Willingness to travel 30–50% of the time and thrive in a high-growth, fast-paced, and sometimes ambiguous environment.

Intrinsic qualities we hope to find in our new team member:

• Experience launching major new products into the club channel.
• Success in pack/format optimization tailored to club bulk & display requirements.
• Familiarity with omnichannel/e-commerce strategies complementing physical club sales.
• Established broker network and relationships in club channel.
• Experience with promotional analytics or visualization tools (Power BI, Tableau, ROI/trade investment optimization platforms).
• A passion for better-for-you food and familiarity within the consumer foods space

Benefits

Working at Simple Mills

At Simple Mills, we’re not just building a brand, we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

Why Join Us?

• Be a Change-Maker
  Play a key role in redefining the food industry, crafting products that nourish people and contribute to a healthier planet.
• Thrive in a Mission-Driven Community
  Work alongside a dynamic team of innovators and food lovers who are committed to positive change and bold ideas.
• A Workplace Where You Belong
  We foster an environment where every voice is heard, valued, and empowered. Inclusion and belonging are at the heart of our culture, ensuring that everyone can thrive.
• A Culture of Integrity and Impact
  We don’t just talk about doing good, we live it. Our team is committed to ethical practices, responsible sourcing, and making decisions that drive real, positive change.
• Grow with People-First Leadership
  Our supportive leadership team is dedicated to mentorship, collaboration, and your long-term success.
• Continuous Learning & Development
  Whether through hands-on training, innovative learning platforms, or career growth opportunities, we invest in your professional development.

At Simple Mills, you’ll have the chance to make an impact while working in a collaborative and inspiring environment. If you’re ready to shape the future of food, let’s talk.

Benefits at Simple Mills

We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life. 

• Competitive Compensation: This role offers a salary range of $180,000 to $210,000.

• Performance-Based Bonuses:  Eligible for a quarterly sales bonus tied to sales performance, plus an annual bonus based on individual performance.
• Comprehensive Health & Financial Benefits: Robust medical, dental, and vision plans, along with a 401(k) retirement plan to support your long-term financial security. 

• Work-Life Flexibility: Enjoy the freedom to thrive both professionally and personally with unlimited PTO, Live Full Fridays (where afternoons are yours to recharge), and a three-week sabbatical after five years of service, because we believe your best work happens when you have the time to rest and refocus.

• Health & Wellness Perks: Lifestyle stipends and exclusive product perks to enhance your well-being, because your health and happiness matter. 

We’re committed to taking care of our people, so you can focus on making an impact. 

Work Model at Simple Mills

• Remote working may be considered for qualified candidates from a designated location in the United States (the new hire’s permanent residence, as documented in our HR System, Rippling) if willing and able to travel regularly to the Chicago office. Sufficient internet access to support video conferencing required.

Our work model is role-dependent and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

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