You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
What you'll be doing…
The Fios Base Digital Retention Senior Manager will be part of the Verizon Base Marketing team is responsible for developing and establishing digital as a true retention channel for Fios base customers.
Responsibilities include:
Setting up end to end digital funnel reporting encompassing, direct and media driven traffic on my-Verizon site (MVO) and app(MVA).
Creating accurate digital data feed for measuring media and digital offer ROI’s and optimize performance outcome.
Amplifying loyalty/retention offer + add on product (VHDP, Perks etc.) exposure on in market, via digital media and on MVO + MVA flows.
Anticipating potential churn risks and prep, high risk to churn audiences for digital marketing.
Leveraging a wide variety of data sources to evaluate campaign performance and landing page + media personalization opportunities for improvement.
Working closely with our digital media, digital customer experience, tagging, reporting, GTS, analytics and other partners to develop and implement end 2 end digital marketing strategy.
What we're looking for…
You are self-motivated and energized by a demanding, fast-paced role that requires curiosity and significant initiative. You love data and let data guide your decisions. You are an out of box thinker, with a can do, winning attitude.
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience with and knowledge of digital technology, systems, digital funnel management and ROI.
Experience working with Adobe suite, in particular: Adobe Tag Manager, Adobe Experience Platform, Adobe Analytics, Adobe Audience Manager and Adobe Target.
Digital personalization experience.
Experience with the Google Suite.
Even better if you have one or more of the following:
MBA or Master’s degree.
Strong co-ordination and people skills.
Working knowledge of Adobe Customer Journey Analytics.
Experience managing deadlines and multiple/simultaneous, cross-functional projects/initiatives.
Digital marketing agency experience.
Strong attention to detail and organizational skills.
Experience in the agile process including the Jira application.
Ability to outline issues/challenges, while offering viable solutions and recommendations.
If Verizon and this role sound like a fit for you, we encourage you to apply, even if you don’t meet every “even better” qualification listed above.
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
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We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $108,000.00 and $201,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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