Job Description

Public Relations Officer – Citywide (1314) – (T00102)

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5/30/24: The announcement has been extended to accept additional applications. Applicants who have already submitted their application do not need to reapply.

THIS IS A CITYWIDE EXAM

Application Opening: May 13, 2024
Deadline to Apply : 11:59 PM on June 2, 2024 (original deadline)
Apply Immediately . Application filing has been extended at least through June 5, 2024, and will close anytime thereafter.
Recruitment ID: CBT-1314-T00102 | RTF406693D

San Francisco is a vibrant and dynamic city, on the forefront of economic growth & innovation, urban development, arts & entertainment, as well as social issues & change. This rich tapestry of culture and ideas is sustained by our City's commitment to heighten the quality of life for the diverse population of San Franciscans and residents of the greater Bay Area. Our employees play an important role not only in making our City what it is today, but also in shaping the future of San Francisco.

Under general direction, develops, organizes, directs and evaluates a comprehensive program to inform the public of the activities and objectives of a city department.

EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES :
According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this job code and are not intended to be an inclusive list.

• Develops, carries out and interprets policy, methods and procedures relating to the conduct of a complete public relations program.
• Creates and oversees the development and administration of public relations programs, campaigns and websites for the purpose of establishing and maintaining an effective public relations program, including multilingual and multicultural programs.
• Analyzes the extent of public understanding and acceptance of the department’s programs and activities through market research projects; this includes identifying specific demographic groupings for programs and activities, setting objectives, developing a detailed plan and strategy and analyzing results.
• Prepares reports and a variety of written materials for internal and external audiences; writes press releases and advisories, maintains a current file of publicity and work-related information, media contracts, and other records essential to an effective public relations program.
• Develops, prepares and implements marketing and promotional programs to increase support for and the use of department services through a variety of advertising and promotional strategies such as special events, press events and customer incentives.
• Creates, develops implements, and evaluates public information and public outreach programs, special events, projects and campaigns to keep staff, management, public, prospective users of services, interested organizations and trade groups informed of the department activities by conducting staff meetings, contacting individuals and groups and issuing information via the press, radio, television, magazines, trade publications, social media, podcasts and other communication media; responds to questions and requests from these various sources.
• Plans, assigns and evaluates the work of subordinate staff in the preparation of public relations and marketing programs and projects.
• Addresses civic organizations, neighborhood associations, trade groups and other organizations to explain the activities and services of the department. Organizes and convenes community meetings and focus groups and makes presentations.
• Utilizes specialized computer software and online platforms to develop and administer websites and social media, and to create and edit videos, photos, and artwork for various publications.
• Consults with and advises top management on the public relations implications of the department’s activities. Meets with management individually and at staff meetings to advise of public relations implications on proposed actions, media strategies, communications and ongoing programs and activities.
• Investigates complaints directed at the department’s operation; recommends corrective action to preclude further adverse action or opinion; may prepare replies to such complaints.
• Organizes tours and orientation sessions for the media, visiting dignitaries, trade representatives and the public.
• Performs related duties and responsibilities as assigned

Nature of Work : Some positions may be subject to adverse weather conditions, walking long distances, and driving a vehicle to project sites and meetings. May require work on nights, weekends and/or holidays.

How to qualify

Education
Possession of a baccalaureate degree from an accredited college or university; AND

Experience

Four (4) years of full-time professional experience in editorial, newspaper, magazine, radio, television, public relations, public affairs, public information, social media, digital engagement, advertising, marketing, or similar work directly responsible for the preparation and dissemination of news and information in a variety of formats for internal and external audiences. This experience must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program .

Substitution

• Additional experience as described above may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.
• Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications, marketing or a closely related field may substitute for up to one (1) year of the required experience. The degree may not substitute for the one (1) year of required public relations, public information, or public education program experience .

One year of full-time employment is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week.) Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time employment.

VERIFICATION
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at here .

Note : Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training, and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Resumes will not be accepted in lieu of a completed City and County of San Francisco application. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

SELECTION PROCEDURE :
After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following.

Minimum Qualification Supplemental Questionnaire (MQSQ):
Candidates will be required to complete a MQSQ as part of the employment application. This MQSQ is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications (MQ) for this position. The MQSQ will be used to evaluate if the applicant possesses the required minimum qualifications.

Written Multiple-Choice Examination (Weight: 100%):
Candidates deemed eligible and admitted to the examination process will be administered a written multiple-choice test designed to measure knowledge, skills and/or abilities in job-related areas which may include but is not limited to; knowledge of basic principles and practices of communications, marketing, and public outreach; analytical ability; organizational ability; program management ability; supervisory ability; human relations ability; and oral and written communications ability.

This isastandardized examination and, therefore, test questions and test answers are not available for public inspection or review.

Candidates must achieve a passing score in order to be placed on the eligible list/score report.

What else should I know?

A confidential eligible list of applicant names that have passed the civil service examination process will be created and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change afte]]> <

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