Job Description

About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family. About the Role As Manager, Marketing Strategy & Analytics you will support our Old Navy Growth Marketing team by providing actionable insights, performance analysis, and data-driven recommendations. This role will play a critical part in shaping marketing investment strategies, optimizing campaign performance, and driving customer lifetime value. The ideal candidate has a strong background in marketing analytics, consumer insights, and business strategy within the retail or fashion industry What You'll Do Analyze marketing performance across paid media, CRM, loyalty programs, and digital channels to identify trends, opportunities, and areas for optimization. Develop data-driven strategies to improve customer acquisition, retention, and engagement. Partner with cross-functional teams, including digital marketing, e-commerce, and finance, to inform budget allocation and investment decisions. Build and maintain dashboards and reporting frameworks that provide visibility into key marketing KPIs and business performance. Conduct A/B testing and attribution modeling to refine targeting, messaging, and channel mix. Leverage customer segmentation and predictive analytics to personalize marketing efforts and enhance ROI. Monitor industry trends, competitive benchmarks, and emerging marketing technologies to ensure the brand stays ahead of the curve. Provide executive-level reporting and insights to senior leadership, translating complex data into clear, actionable recommendations. Collaborate with data science and engineering teams to enhance data collection and analytics capabilities. Who You Are 5+ years of experience in marketing analytics, strategy, or business intelligence, preferably within retail, fashion, or e-commerce. Strong proficiency in data analysis tools such as SQL, Google Analytics, Tableau, or other BI platforms. Experience with marketing attribution models, A/B testing, and performance measurement frameworks. Solid understanding of paid media, CRM, email, and digital marketing channels. Highly analytical mindset with the ability to translate data into actionable business insights. Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders. Experience working in a fast-paced, results-driven environment with multiple priorities. Strong business acumen and strategic thinking to drive growth initiatives. Benefits at Old Navy Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry.* Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.* Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.* Employee stock purchase plan.* Medical, dental, vision and life insurance.* See more of the benefits we offer. *For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $114,900 - $152,200 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. #J-18808-Ljbffr Old Navy

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