Our client, a major entertainment company, is actively looking for an International Brand Marketing Manager to join their team in NYC! This is a hybrid position, candidate must be local to NYC and able to go onsite as needed.
*** This begins as a 6 month contract with an opportunity to extend, covering a maternity leave ***
Responsibilities:
• Manage innovative brand and content campaigns that can be optimized and adapted across all international territories including current and new launch markets
• Support with all aspects of marketing strategy development, building the plan, campaign briefing, execution, post-launch analysis
• Coordinate & consolidate efforts across cross-functional international marketing teams to ensure 360-approach to campaigns in support of customer acquisition, engagement and retention efforts
• Work alongside central Creative Team and agencies on development of all campaign assets and support key stakeholders
• Drive cohesion and alignment of content and brand initiatives across all international territories and among cross-functional teams via local, international and global agenda-driven marketing meetings
• Use data and insights to inform brand strategies and campaigns while delivering measurable brand and performance metrics
• Implement, and enforce brand identity, positioning and usage guidelines to ensure consistency across all territories through marketing communications (brand and verbal identity)
• Manage brand marketing budgets for international
Qualifications:
• Bachelor’s degree in a relevant field
• Background and experience in the Media / Tech industry or Streaming and Digital environments
• 4+ years of experience in direct-to-consumer marketing with a proven track record of managing and executing 360-degree marketing campaigns
• Experience working in brand and content in a high-volume, fast-paced environment collaborating with cross-functional teams as well as internal and external partners
• Experience working at an international level (across multiple geographic markets) in a matrixed consumer or content-based business is a plus
• Experience in cross-platform marketing, performance media and/or overall marketing & distribution partnership
• Clear understanding of the Streaming market and future trends
• Excellent data analysis and data-based decision-making skills
• Experience in handling marketing budgets in co-operation with external agencies
• Strong written and oral communication skills
• Ability and flexibility to adapt to changes in schedules and delivery
• Creative problem-solving ability
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