Job Description

B2C Email And Performance Marketing Manager

At BenefitHub, our commitment is to offer employee perks and voluntary benefits that give real value to employees, focusing on enhancing the quality of their daily lives. We continuously strive to add unique and exciting values to the offers available to our members, partnering with a diverse range of global brands to achieve this.

This role provides a unique opportunity to become part of one of the fastest-growing benefits technology companies in the US, with expanding influence globally. Join our mission to improve the daily life of millions by providing access to the world's largest selection of personally relevant benefits. By contributing to our goal of becoming the most widely used benefits platform, you will be enhancing the lives of millions of people around the globe.

We're seeking a data-driven, creative, and execution-focused B2C Email and Performance Marketing Manager to support our direct-to-consumer growth and retention initiatives. In this role, you'll play a key role in the strategy, development, and optimization of email and multi-channel performance marketing campaigns that drive user acquisition, engagement, platform participation, and revenue growth.

As a champion of our consumer-facing communications, you'll craft impactful lifecycle marketing journeys and promotional campaigns that resonate across diverse audience segmentswhile upholding best-in-class deliverability and performance standards. This is a highly collaborative and hands-on role where you'll work cross-functionally within marketing, as well as Product, Data, and Client Success to deliver measurable results at scale.

Essential Skills & Responsibilities

• Partner with department leadership to develop the strategy and execution of email, push, and performance marketing campaigns to drive user activation, retention, and conversion on the BenefitHub platform.
• Manage the B2C email calendar, ensuring consistent and strategic communication cadence
• Develop compelling email content that resonates with our consumer audience interests and supports business objectives
• Lead email creative development, including copywriting, design, and content curation for assigned initiatives
• Design, execute, and optimize audience acquisition email series focused on driving new user sign-ups and platform adoption
• Map and optimize email strategies across the entire customer lifecycle, from acquisition to loyalty, including welcome, re-engagement, win-back and promotional campaigns
• Implement sophisticated audience segmentation strategies to target specific cohorts with relevant messaging
• Design and execute sophisticated email campaigns that drive engagement, revenue, and maximize LTV
• Develop strategic remarketing campaigns based on user behavior and engagement patterns
• Optimize email performance through A/B testing, segmentation strategies, and personalization
• Monitor email performance metrics (open rates, click-through rates, conversions) and optimize accordingly
• Conduct comprehensive reporting and performance analysis to measure campaign effectiveness, audience trends and overall program performance
• Regularly report on campaign performance to leadership and stakeholders, with actionable recommendations.
• Track industry trends and best practices to continuously improve our email marketing effectiveness
• Ensure email deliverability and maintain sender reputation across all campaigns
• Create and maintain accessible email templates that conform to WCAG guidelines and are usable by all recipients, including those with disabilities
• Stay current on email marketing regulations (CAN-SPAM, GDPR, etc.) and implement compliance measures

Qualifications

• 5+ years of experience in B2C email marketing
• Proven track record of developing data-driven email campaigns that drive user acquisition, engagement, and revenue
• Experience with lifecycle marketing, behavioral remarketing, and trigger-based automation
• Strong analytical skills with the ability to interpret campaign performance data, segment behavior, and translate insights into actionable strategies
• Proficient in segmentation, cohort analysis, and advanced personalization strategies
• Skilled in email creative development, including copywriting, design, and basic HTML/CSS for email
• Knowledge of deliverability best practices, performance optimization, and troubleshooting
• Familiarity with major email marketing platforms (e.g., Iterable, Mailchimp, HubSpot, Salesforce Marketing Cloud)
• Understanding of mobile-responsive email design and accessibility best practices
• Solid grasp of email marketing regulations and compliance requirements
• Strong written communication, project management, and organizational skills
• Experience with A/B testing, multivariate testing, and interpreting experiment results
• Experience with marketing analytics tools (e.g., Google Analytics, Looker, Tableau) and campaign attribution modeling
• Bachelor's degree in Marketing, Communications, Data Analytics, or related field preferred

Preferred Skills

• Experience in retail, or e-commerce
• Expertise in customer journey mapping and cross-channel marketing automation
• Familiarity with CRM systems and data integration (e.g., Lytics, Salesforce)
• Advanced knowledge of global email compliance and regulatory standards
• Strong foundation in user behavior analytics and audience segmentation modeling
• Experience with dynamic content, personalization at scale, and predictive modeling
• Understanding of campaign ROI measurement, attribution frameworks, and performance reporting
• Portfolio showcasing successful, data-informed email, acquisition, and lifecycle campaigns

Benefits

• Medical, Vision, and Dental (Employer paid 75% of monthly contributions)
• Domestic Partner Coverage for all insurance plans
• 100% employer-paid Life Insurance
• 401(K) retirement plan options (including employer contribution)
• Generous Paid Time Off (PTO)
• Generous Paid Paternity and Maternity Leave Policies
• 11 Holidays (Including office closed day after Thanksgiving)
• Professional development opportunities
• Flexible work schedules
• Collaborative and innovative work environment
• Remote-friendly work arrangements
• Employee discount program
• Flexible Spending Account program
• Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident)

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