Company Description Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services. Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. Job Description We are looking for a highly analytical and strategic Director, Analytics to lead a team focused on data-driven insights for the go-to-market organization. This role will be responsible for developing and executing strategies that analyze and optimize business performance across multiple functions, with a focus on data analysis & reporting. The ideal candidate will have extensive experience in data analytics, and performance measurement, alongside expertise in collaboration with cross-functional teams, including marketing, sales, product, and finance. A strong background in B2B SaaS metrics, statistical modeling, and data visualization is essential for success in this role. Key Responsibilities: Develop and implement data-driven strategies to optimize go-to-market initiatives, ensuring alignment with overall business goals and GTM objectives across sales and marketing teams. Build, maintain, and optimize dashboards and reports to track KPIs, providing actionable insights for sales & marketing and leadership teams. Provide actionable insights to senior leadership by analyzing key GTM metrics, identifying market trends, customer behavior, and opportunities to refine go-to-market strategies. Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms. Mentor and manage a team of data analysts, fostering a culture of curiosity, innovation, and continuous improvement. Collaborate closely with sales, marketing, product, and finance teams to translate data insights into actionable events and ensure cohesive execution across channels. Qualifications 12+ years of experience in analytics, preferably in a B2B SaaS environment. Master’s degree in Business Analytics, Data Science, Statistics, or a related field. Expertise in developing metrics, performance measurement, data modeling, and reporting. Proficiency with analytics tools such as Google Analytics, SQL, Tableau, PowerBI, or other BI platforms. Strong understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce). Excellent problem-solving skills with the ability to translate complex data into actionable insights. Strong leadership and team management experience. Ability to communicate effectively with both technical and non-technical stakeholders. Highly organized with strong project management skills and the ability to work in a fast-paced environment. Additional Information The annual base salary range for this position is $220,000 — $316,250 USD. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. #J-18808-Ljbffr Freshworks
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