Digital Marketing and Activation Specialist Job at Alliance Tire Americas Inc., Charlotte, NC

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  • Alliance Tire Americas Inc.
  • Charlotte, NC

Job Description

Digital Marketing and Activation Specialist

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Digital Marketing and Activation Specialist

Join to apply for the Digital Marketing and Activation Specialist role at Alliance Tire Americas Inc.

Job Title: Digital Marketing and Activation Specialist

Department: North America - Marketing

Location: Charlotte, North Carolina

FLSA Status: Exempt

Summary

The Digital Marketing & Activation Specialist plays a key role in driving brand visibility, customer engagement, and campaign execution across digital channels and in-market experiences. This position blends creative thinking with data-driven strategy to support brand growth and sales enablement through both online and offline initiatives. The ideal candidate is collaborative, detail-oriented, and excited to bring ideas to life through digital campaigns and brand activations. This role reports to the VP of Marketing.

Responsibilities

  • Develop and execute high-impact digital marketing campaigns across paid media, email, social, and web platforms.
  • Be up to date on emerging trends (e.g., Generative AI) and identify ways to integrate new technologies into marketing programs.
  • Build and manage the monthly social media content calendar; work with vendor partners to develop high-quality creatives and ensure timely posting across relevant channels.
  • Lead influencer marketing campaignsconnect with influencers, gather product usage experiences, and create compelling content (videos, carousels, etc.) for distribution.
  • Travel with Sales/Product Management teams to customer and dealer locations to gather insights, testimonials, and campaign feedback; identify competitive trends and potential content opportunities.
  • Work cross-functionally to generate new product marketing ideas and ensure alignment with business goals.
  • Plan, coordinate, and execute brand activations and event marketing, ensuring impactful brand representation.
  • Liaise with creative vendors to develop high-quality digital content and marketing assets.
  • Track campaign performance and optimize based on data insights using platforms such as Google Analytics, Meta Ads Manager, and CRM dashboards.
  • Monitor competitor activity across digital and social channels; recommend strategies for differentiation.

Requirements/Qualifications

  • Bachelors Degree required; MBA or Masters Degree highly desired.
  • 5-7 years experience working with multinational companies or digital marketing agencies or related fields.
  • Proven ability to develop and implement communications strategies that increase positive exposure to all media platforms.
  • Excellent corporate communication, interpersonal, and presentation skills.
  • Ability to work independently or collaboratively in a matrix environment while staying organized and managing multiple priorities.
  • Ability to travel up to 30% of the time to attend events, conferences, and vendor meetings, as needed.

Preferred Qualifications

  • Experience in influencer engagement, experiential marketing, or content production.
  • Familiarity with tools like Canva, Adobe Creative Suite, or basic video editing platforms.
  • Exposure to B2B and/or product-based marketing environments.
  • Strong understanding of competitive benchmarking and digital trend analysis.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales
  • Industries

    Truck Transportation

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