Chief Marketing Officer (CMO), Home Care
About the Company
Globally-renowned multi-category consumer products company
Industry
Consumer Goods
Type
Non Profit
Founded
1872
Employees
10,001+
Categories
Specialties
Business Classifications
About the Role
The Company is seeking a Chief Marketing Officer for Home Care North America. The successful candidate will be tasked with driving a multi-year business growth strategy, with a focus on future brand growth, innovation plans, and in-year marketing-led demand creation. This role is pivotal in delivering a bold, consumer-centric, and innovative marketing strategy that not only recruits new users but also expands the mission and drives market share gains. The CMO will be expected to deeply understand consumer insights, behavior, and the competitive landscape to design programs and messaging that resonate authentically. Managing the P&L, building and optimizing budgets, and leading a team to ensure integrated execution are also key responsibilities. Applicants for the CMO position should have 7-10 years of marketing experience, with a proven track record in CPG, particularly in the areas of innovation and demand creation. The role requires superior leadership skills, a passion for high performance, and a desire to be a talent catalyst. Experience in leading social-first marketing strategies, impactful content creation, and a strong analytical skill set are essential. The ideal candidate will be outcome-oriented, with the ability to represent the brand authentically and drive accountability across teams. A mindset that is passionate about challengers and culturally relevant brands, as well as the ability to influence and lead in a matrixed organization, is also necessary.
Hiring Manager Title
General Manager, Home Care North America
Travel Percent
25%
Functions
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