Job Description
Brand Manager
What we need
Hey you! Torchy’s Tacos is looking for a Brand Manager to elevate our damn good brand across every channel, every touchpoint, and every taco-loving heart out there. This isn’t your average brand gig. We’re talking big, bold ideas that make Torchy’s stand out in a crowded, flavorless world. You’ll lead game-changing initiatives, connect with key partners, and bring creative strategies to life—all while keeping our mission and values hotter than Diablo Sauce. You’ll also be a rockstar leader, mentoring a high-performing team that’s as passionate about tacos as you are.
What you'll do
• Build Bold Brand Strategies: You’ll develop long-term and short-term strategies that position Torchy’s as a market leader while staying true to our one-of-a-kind identity.
These strategies will include campaign development, brand positioning, and crosschannel alignment to ensure Torchy’s shines in every space—from local markets to
national audiences.
• Own In-Store Marketing: From posters to table tents to digital menu boards, you’ll drive all guest-facing marketing efforts within our restaurants. You’ll manage seasonal
promotions, LTO campaigns, and other initiatives that engage guests, support business goals, and bring the damn good vibe to life.
• Lead Integrated Campaigns: You’ll own the planning and execution of multi-channel campaigns—including in-store, digital, social, and experiential marketing—that create buzz, drive engagement, and fuel sales. Collaboration with creative, field, and digital marketing teams will be key.
• Inspire and Develop Your Team: As a leader, you’ll coach and mentor team members, fostering a culture of creativity, accountability, and growth. You’ll set clear goals,
provide guidance, and create opportunities for your team to thrive.
• Manage Vendors Like a Pro: You’ll build and oversee relationships with printers, creative agencies, and installation partners to ensure projects are delivered on time,
within budget, and at the level of quality that Torchy’s fans expect.
• Optimize Brand Performance: You’ll analyze the impact of brand and marketing initiatives using key performance metrics. By digging into data and insights, you’ll
continuously optimize strategies to improve engagement, guest satisfaction, and business
outcomes.
• Spot Trends and Innovate: You’ll stay ahead of industry trends, competitor activity, and cultural moments, bringing fresh and relevant ideas to keep Torchy’s on the cutting edge of brand marketing.
• Resource Management: You’ll manage budgets, timelines, and other resources efficiently, ensuring that every dollar spent aligns with Torchy’s goals and delivers
maximum impact.
• Cross-Functional Collaboration: You’ll work seamlessly with internal teams—creative, digital, operations, and leadership—to align brand strategies with business goals and ensure flawless execution across all touchpoints.
• Additional Duties: You’ll jump in where needed, supporting other initiatives and projects that make Torchy’s even more damn good.
How you'll do it
• Think Big: You’ll look beyond the day-to-day and focus on strategies that set us up for long-term success (and a lot of tacos).
• Lead with Passion: Your leadership will inspire creativity, accountability, and results. You’ll create a culture where everyone thrives.
• Be Collaborative: You’ll connect and align with cross-functional teams to ensure every initiative—big or small—delivers results.
• Data + Creativity: You’ll use data to measure success and inform decisions while keeping creative thinking at the forefront of every campaign.
• Stay Nimble: Fast-paced environments are your jam. You’ll pivot when needed and adjust strategies to meet guest needs and market changes.
What you need
Minimum Qualifications:
7+ years of brand management or marketing experience with a proven track record of strategy development, campaign execution, and performance
optimization.
Leadership experience that includes mentoring, developing, and inspiring a team to deliver results.
Proven expertise in in-store marketing, multi-channel campaigns, and brand positioning.
Exceptional project management skills—you always deliver on time, within budget, and above expectations.
Strong analytical skills with experience measuring campaign performance and optimizing strategies based on insights.
Excellent communication and relationship-building skills.
Preferred Qualifications:
Experience in the food & beverage or hospitality industry (bonus points if you’re taco-obsessed).
Familiarity with creative development processes and working closely with design teams.
Expertise in using analytics tools to inform strategies and measure success.
A knack for identifying trends and turning insights into actionable strategies.
Why you?
You’re a big thinker, a bold strategist, and a leader who knows how to bring creative
visions to life while driving business results. You thrive on collaboration, and you’re not afraid
to get your hands messy (metaphorically and maybe in queso). Most importantly, you’re ready to
join a team that’s hell-bent on being damn good, every single day.
Let’s TACO ‘bout perks:
Medical, Dental, Vision, and Life Insurance and other sweet benefits
Damn Good food discount card
Paid Time Off
401k eligible
Paid Parental Leave
Phone allowance
Personal development opportunities
Torchy’s swag
Badass co-workers
Job Tags
Full time, Temporary work, Seasonal work, Local area,