Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.
Purpose Statement As an Associate Product Marketing Manager for TCCS (Topping Creams and Culinary Solutions), you will be responsible for supporting the planning and execution of the product category strategy and the management of assigned category. Key Accountabilities And Outcomes Planning Partnering with category leadership, contribute to the development of category strategies and plans Executes assigned category plans to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity) Cross-functional team leadership on key initiatives, products and programs Understands the Market Understands the customer, competitor, consumer and Rich's capabilitiesand other insights that will be leveraged to shape the category Performs competitive analysis, market quantification and assessment Participate in Discovery work to generate new products and platforms within appropriate target segments Drives VOCC for customer and consumer and supports the translation into business opportunities Responsible for understanding the market to drive insights that help shape strategy and drive outcomes Marketing Management Partnering With Category Marketing Leadership Assist in the development and implementation of brand strategy, marketing plans and programs that produce targeted results within budget. Develop plans and collaborate with the Customer/Segment Marketing for assigned categories in order to meet sales and margin targets. Collaborate with Demand Creation COE digital resources to drive demand Product Management Partnering With Category Leadership, Provide Support In Driving The Development, Maintenance And Overall Management Of The Assigned Categories To Maximize Sales And Profit Potential Including Aggressive renovation of existing products in alignment with overall category strategy. Execute/Lead innovation initiatives within assigned category where appropriate (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.) consulting with category leadership as needed. Develop the ability to drive forecasting process by providing input and oversight of Demand plan, including risks and opportunities for assigned category. Own the P&L for assigned category: actual vs plan; analyze data and make recommendations consulting with category leadership as needed. Perform analysis and make pricing recommendations for new and existing products based on price/value relationships and the competitive set in alignment with product leadership Financial Management P&L analysis to escalate trends to leverage opportunities and manage risk Support execution of portfolio price increases Manage marketing budget for assigned projects/initiatives Knowledge, Skills, And Experience...Job Description Heritage Golf Group Golf Reservation & Marketing Coordinator How do you know if you are a perfect fit? You're... ...ownership and operator of private golf clubs in the US. You will work in an office environment with other corporate Heritage Golf...
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